Mike Isaac’s Super Pumped (p. 254) describes users’ online protest against Uber, inspired by Uber’s apparent refusal to honor a taxi strike in response to a Trump travel ban. Chicago writer Dan O’Sullivan Tweeted “congrats to @Uber_NYC on breaking a strike to profit off of refugees being consigned to Hell”, then “Don’t like @Uber’s exploitative anti-labor policies & Trump collaboration, now profiting off xenophobia? #deleteUber.” O’Sullivan then pointed out the surprisingly difficult task of deleting an Uber account.
Tens of thousands joined the #deleteUber protest, often posting screenshots of their account deletions. Within a week, more than 500,000 people deleted their Uber accounts, while others removed the app from their phones.